A culturally subverted trade fair
Architectural Association 2014-15, Intermediate 7, Tutor: M. Fedorchenko
Triggered by Berlin’s radical transformation through profit oriented forces since the reunification, this project is an architectural response to commercial influence on architecture and the city, a culturally subverted trade fair for architecture.
Using the ICC as a host, a cultural artifact for Berlin’s collective memory, but exactly at the threshold to commerce, the project uses the existing as backbone for an exchange between architecture and commerce.
Acting as urban laboratory, the newly created institution is not only an exposition of the current condition, but an exploration and experience of the architectural potentiality of todays inevitable invasion of commerce in architecture’s domain.
Rethinking the pure focus on profit, the change to an architectural perspective allows to identify potentiality for an architectural response that does not only regain architectural control, but even creates additional value for the city, transforming the city’s fate into its future.